Organic production can offer different benefits. These can include: a better price for better quality and lower input costs; crop diversification; better natural resource management; conservation of biodiversity; improved soil fertility, and fewer health risks for farmers and consumers. Exporting organic products can be attractive for farmers and their producer organisations; the specific market segments (niche markets) offer the opportunity to achieve better prices and acquire a more privileged market position.
It is tempting (and often misleading) to only look at the benefits of entering the organic niche markets. In order to avoid disappointments, it is necessary to prepare well and to have an understanding and knowledge of the key issues involved in these export markets.