Mr Ibrahim Mohammed Awal, Minister for Business Development, has advocated the need for media and business nurturing and partnerships to boost local enterprises.
He noted that the President, Nana Addo Dankwa Akufo-Addo, had communicated the desire to make Ghana the most business-friendly nation in Africa and so the media should take that as a brand and promote Ghana as being ready and open for business.
He applauded media for their immense role in holding government accountable and for being at the forefront in the fight against illegal mining in Ghana. He also urged them to keep up with the fight to help sanitise the environment.
Mr Awal was speaking at the maiden edition of the Media and Business Development Series (#MBDSeries) on Wednesday, August 02, 2017 which was under the theme: “Business Development in Ghana – The Role of the Media”.
The forum was organised by the Media Foundation for West Africa (MFWA) in partnership with Citi FM and the Business and Financial Times, to facilitate periodic interactions between the media and business entities, aimed at helping promote businesses in Ghana.
The forum was also used to launch the West Africa Media Excellence Conference and Awards (WAMECA)” which is scheduled to take place in October and would be hosted in Ghana by MFWA.
Sharing a thought with Agricinghana.com, Mr Awal underscored the essential role of the media thus the need for partnerships and more business-friendly approaches to enable the growth of Small and Growing Businesses (SGB) in Ghana.
Mr Sulemana Braimah, the Executive Director of MFWA ,said the media constituted one of the most potent enablers of the overall development of societies. He said for that matter, societies could not develop without thriving businesses, hence the need for the media to support the development of businesses.
According to Mr Braimah, media organisations were also businesses whose sustainability depended on the strength and capacity of other businesses to trade. There is therefore the need for symbiotic relationship between business development and media sustainability.”
Nana Kwesi Gyan Apenteng, Chair of the National Media Commission, and one of the discussants at the forum stated that media pluralism in Ghana required media personnel to be responsible and serve the public interest, including providing a platform to promote businesses. Nana Apenteng additionally shared the rich history of media evolution in Ghana, pre and post independence.
He said as the media continued to evolve, many media houses, especially the radio stations that disregarded ethical and professionalism practices would disappear within 10 years.
“They will die out themselves,” Mr Apenteng noted, while the professional ones would prevail.
Ms Esther Armah, a media practitioner and lecturer at Websters University (Ghana Campus) spoke on the need to have well-trained cadre of journalists in Ghana. She further underscored the need for context and content-focused journalistic practices to improve the media discourse. “The currency for journalists is content creation”, she emphasised.
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